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Founded BallDuty on the conviction that skill-based prediction deserved a serious home — no money on the line, just football knowledge. Leads the product vision and engineering, from architecture to App Store. Fascinated by how well frontier AI competes against human intuition — though he'll back the humans every time. The decisions that shape what BallDuty is, and what it becomes, start here.

Reads the room before anyone else does. Steps back when the team is heads-down, asks the questions that matter, and makes sure BallDuty doesn't accidentally optimise for the wrong thing. Deep football knowledge informs everything: knows when the numbers tell a story and when they're hiding one. Up at 3am for European fixtures — and usually right about what happens next.

Solves problems that don't have obvious solutions — and does it without making a fuss. Marketing one day, customer operations the next, a tactical call the day after. The kind of person who sees what needs doing before anyone has to ask, then gets it done. Keeps the ship on course when the variables multiply, and quietly makes sure the bigger plan still works when the details get complicated. The steadying force behind BallDuty's ability to move fast without losing its footing.

Knows that a leaderboard nobody hears about is just a spreadsheet. Builds the brand voice and leads the targeted outreach campaigns that put BallDuty in front of the right audiences — finding the football fans who want skill over luck, and reaching them where they actually are. The craft is in the conversion — turning casual interest into genuine players who show up for every matchday. The reason BallDuty isn't a secret.